Built to Last
by Jim Collins
Key Concepts
Clock Building
Focus on building an enduring organization that can thrive beyond any single leader or product.
Preserve Core
Identify and protect the fundamental beliefs and purpose that define the company's identity.
Stimulate Progress
Simultaneously drive continuous improvement and innovation while preserving the core ideology.
BHAG
Set a powerful, long-term, visionary goal that galvanizes the entire organization.
Genius of the AND
Embrace paradoxical thinking, seeking both/and solutions rather than either/or choices.
Action Items
Clearly define and embed your company's core ideology (values and purpose) throughout the organization.
Establish a compelling Big Hairy Audacious Goal (BHAG) to inspire long-term, ambitious effort.
Implement mechanisms for continuous self-improvement and innovation across all levels.
Build an organizational culture that reinforces core values and attracts talent aligned with them.
Focus on building an enduring system and culture rather than relying solely on individual genius.
Core Thesis
Enduringly great companies are built by prioritizing a timeless core ideology and purpose over short-term profits or charismatic leadership.
Mindset Shift
The book shifts the focus from individual heroic leaders and specific products to building an enduring organizational architecture and culture.