Dotcom Secrets
by Russell Brunson
Key Concepts
Value Ladder
Guide customers through a series of offers, increasing value and price with each step.
Sales Funnel
Design a multi-step process to convert cold traffic into loyal, repeat buyers.
Attractive Character
Develop a relatable persona that connects with your audience and builds trust.
Traffic Temperature
Tailor your message based on whether traffic is cold, warm, or hot to maximize conversions.
Offer Stacking
Bundle multiple valuable components to make your core offer irresistible.
Action Items
Map out your customer's journey using a Value Ladder to ascend them through your offers.
Choose one of the proven funnel types and implement it for your core product or service.
Create an Attractive Character to build rapport and trust with your audience.
Segment your traffic and customize your messaging based on their awareness level.
Continuously test and optimize each step of your funnel for improved conversion rates.
Core Thesis
Build automated sales funnels to predictably convert traffic into high-value customers and scale your business.
Mindset Shift
Shift from chasing individual sales to building automated systems that predictably generate leads and customers.