Traction
by Gino Wickman
Key Concepts
Six Key Components
Master Vision, People, Data, Issues, Process, and Traction for holistic business health.
V/TO
Use the Vision/Traction Organizer to clarify and communicate long-term and short-term goals.
Rocks
Set 90-day priorities that are non-negotiable and must be completed by the team.
Level 10 Meeting
Conduct weekly, structured meetings to solve issues and maintain accountability.
Right People/Seats
Ensure individuals fit the company culture and excel in their defined roles.
Scorecard
Track 5-15 key numbers weekly to objectively measure business health and progress.
Action Items
Define your company's Vision, People, Data, Issues, Process, and Traction using the EOS model.
Implement quarterly 'Rocks' to focus your team's efforts on critical, measurable priorities.
Conduct weekly Level 10 Meetings to foster accountability and solve issues proactively.
Create an Accountability Chart, not an organizational chart, to clarify roles and responsibilities.
Establish a weekly Scorecard with 5-15 measurable numbers to track business health.
Document and systematize your core processes to ensure consistency and scalability.
Core Thesis
Traction provides a comprehensive, systematic framework for entrepreneurial organizations to gain control, grow, and achieve their vision.
Mindset Shift
The biggest shift is realizing that predictable growth and operational excellence come from disciplined system implementation, not just hard work or good ideas.