Building a StoryBrand
by Donald Miller
Key Concepts
Customer as Hero
Your customer, not your brand, must be the central hero of your marketing story.
Problem-Solution Arc
Clearly define the customer's problem your product solves, making it relatable and urgent.
Guide, Not Hero
Position your brand as the empathetic guide offering a clear plan to the hero.
Clear CTA
Always provide a direct, unambiguous call to action for customers to engage.
Stakes & Success
Show what's at stake if the customer doesn't act and the positive transformation they'll achieve.
Action Items
Simplify your message to focus solely on how your product helps customers thrive.
Identify your customer's core internal problem that your product solves.
Position your brand as the helpful guide, not the star, in all communications.
Create a clear, repeatable three-step plan for customers to engage with your solution.
Implement direct calls to action on every marketing asset.
Show the positive transformation customers experience after using your product.
Core Thesis
Businesses succeed by positioning their customer as the hero and themselves as the guide, helping customers overcome problems to achieve success.
Mindset Shift
The biggest shift is realizing that effective marketing isn't about how great your product is, but how clearly you communicate its role in solving your customer's problem.