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Creativity & Innovation

Subtract

by Leidy Klotz

5
Key Concepts
5
Action Items
1
Core Thesis
1
Mindset Shift

Key Concepts

1

Default Add

Humans naturally default to adding elements when trying to improve things.

2

Subtractive Advantage

Removing elements can lead to more efficient, elegant, and sustainable solutions.

3

Cognitive Ease

Adding feels easier because it's less cognitively demanding than identifying what to remove.

4

Hidden Complexity

Unnecessary additions create unforeseen complexity and resource drain.

5

Less is More

True innovation often comes from simplifying and refining by taking things away.

Subtract by Leidy Klotz
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Action Items

Before adding, always ask: "What can I remove or simplify?"

Identify and eliminate redundant steps in processes or designs.

Practice decluttering ideas to reveal core insights.

Challenge the assumption that more features equal more value.

Prioritize by actively removing non-essential tasks or elements.

Core Thesis

We instinctively add to solve problems, but often, the most effective and innovative solutions involve subtracting.

Mindset Shift

The book shifts our perspective from an automatic "add-on" approach to problem-solving towards a deliberate and powerful "take-away" strategy.

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