What's Next Is Now
by Frederik G. Pferdt
Key Concepts
Moonshot Thinking
Aim for seemingly impossible, ten-times improvements rather than incremental gains to drive breakthrough innovation.
20% Time
Empower individuals to dedicate a portion of their work to passion projects, fostering unexpected discoveries and ownership.
Psychological Safety
Cultivate an environment where individuals feel safe to take risks, share ideas, and fail without fear of judgment.
Rapid Prototyping
Quickly build and test rough versions of ideas to gather immediate feedback and accelerate learning cycles.
User-Centricity
Deeply understand and empathize with user needs to create solutions that genuinely solve real-world problems.
Action Items
Challenge your team to define audacious 'moonshot' goals, not just incremental improvements.
Implement dedicated time or resources for employees to explore their own innovative ideas.
Actively promote a culture where failure is viewed as a valuable learning opportunity, not a setback.
Encourage rapid, low-fidelity prototyping to test assumptions early and often.
Regularly seek diverse perspectives and feedback to refine ideas and avoid echo chambers.
Core Thesis
Innovation is not about predicting the future, but actively shaping it through audacious thinking, rapid experimentation, and a culture of psychological safety.
Mindset Shift
The book shifts from viewing innovation as a rare, unpredictable event to a systematic, repeatable process driven by curiosity, courage, and collaboration.