The 1-Page Marketing Plan
by Allan Dib
Key Concepts
9-Square Grid
Visualize your entire marketing strategy across three phases (Before, During, After) and three stages (Prospect, Lead, Customer).
Define Niche
Identify and target a specific, profitable niche to avoid broad, ineffective marketing efforts.
Irresistible Offer
Craft an offer so compelling that your ideal prospects feel foolish saying no.
Automate Sales
Implement automated systems to nurture leads and convert them into paying customers efficiently.
Deliver WOW
Provide exceptional value and service to turn customers into raving fans and referrers.
Lifetime Value
Understand and maximize the total revenue a customer will generate over their relationship with your business.
Action Items
Map your current marketing efforts onto the 9-square grid to identify gaps and opportunities.
Clearly define your ideal target market and their specific pain points before any outreach.
Develop a unique, risk-reversal offer that stands out from competitors and compels action.
Implement automated email sequences for lead nurturing and sales conversion.
Systematize your customer onboarding and retention processes for consistent service and referrals.
Track key metrics like customer acquisition cost and lifetime value to optimize marketing spend.
Core Thesis
Effective marketing can be distilled into a simple, actionable one-page plan covering all stages of the customer journey.
Mindset Shift
Marketing transforms from an overwhelming mystery into a clear, systematic, and measurable process.