Marketing & Sales

It is better to be first in a category than to be better.

Guide customers through a series of offers, increasing value and price with each step.

Intentionally create and define a new market category to escape existing competition.

A single, unifying metric representing the core value delivered to customers and drivin...

As markets mature, advertising must evolve from direct claims to more sophisticated app...

Unspoken user emotions or existing routines that prompt action without external cues.

Visualize your entire marketing strategy across three phases (Before, During, After) an...

Every element of an advertisement must be tested and proven effective through measurabl...

Your customer, not your brand, must be the central hero of your marketing story.

Control your own publishing platforms (blog, email list) rather than relying solely on ...